SVYATAYA: A Harmonious Blend of Contrasts and Illumination

Located in the center of Moscow, a public interior, clothing boutique SVYATAYA shows how contrasts and illumination can blend harmoniously.

SVYATAYA clothing showroom stands out as an extraordinary brand, celebrated for both its name and diverse collection. The founder encapsulates the brand’s spirit with the phrase, “To kindle fire in men’s eyes.” The showroom’s concept masterfully blends contrasts, where LED lighting and geometric wall designs create a captivating interplay. Despite its minimalist design, the space radiates richness and brightness, with the central LED feature adding a touch of timeless elegance.

Brand Familiarization

LIGHT clothing showroom is a remarkable brand, known for both its name and extensive range. The founder beautifully captures its essence with the phrase, “Light a fire in people’s eyes.”

Collaboration

AR Architects have known Rustem, the brand’s founder, for many years and have been involved in developing several stores. When the designers decided to launch a new space at Petrovka 19 in Moscow, they turned to him to create a design concept for SVYATAYA’s flagship showroom. Their goal was to stand out among other showrooms and truly reflect the brand’s unique personality.

Main Idea

The main idea is a harmonious blend of contrasts, where LED lighting and geometric wall designs create a unique interaction. Despite the brevity of the space, the showroom exudes richness and brightness. The central zone with the LED station, in particular, adds a touch of timeless elegance.

Interior

At the heart of the interior is a light station, captivating visitors with its smooth, shimmering colors and creating an exciting atmosphere. This feature transforms the entire space into a unique art installation, where every detail contributes to an inspiring aesthetic. Behind the steichen, soft bouclé fabric panels add an accent of comfort and coziness. The result is an impressive and distinctive setting that invites guests to immerse themselves in a world of light and color, brimming with inspiration and emotion.

A striking feature of the space is the light ceiling, which immediately captures attention upon entry. This innovative design not only ensures even lighting but also creates a stunning visual effect, warmly welcoming visitors with its light and harmony.

The fitting rooms enhance the ambiance with their unique charm. Fully lined with soft bouclé fabric, they offer a cozy and comfortable tactile experience. An elegant mirror, illuminated from all sides to create an infinity effect, greets you inside. These fitting rooms are not just places to try on clothes but true oases of comfort, where each guest can find inspiration and craft a personalized look for any occasion.

The space captivates with its numerous mirrors, particularly those positioned opposite the fitting rooms, creating the illusion of an endless labyrinth. These mirrors invite visitors to open the curtains and examine the clothes from every angle. Light profiles embedded with LED strips in them enhance the geometric design and eliminate excessive shadows in photographs.

The designers have meticulously planned the lighting scenarios, making them a key element of our concept, which enhances the interior’s appeal both day and night. The impressive exterior lighting is immediately noticeable, and in the evening, the store exudes a special charm. The flexible lighting settings allow them to create stunning visual effects. For instance, by turning off the main lights, they can illuminate the reception area with multi-colored hues, drawing the attention of passers-by. The captivating play of light and shadow within the store naturally draws people in. An alternative lighting setup creates a soft, diffused glow, filling the front of the room with a cozy ambiance. Their lighting solutions not only provide comfortable illumination for visitors and highlight textures on vertical surfaces but also evoke positive emotions, instantly engaging anyone who enters the showroom—a truly memorable visual experience.

Materials and Furniture

Materials and furniture used in this project:

Upholstered furniture – https://massfurniture.ru/
Plumbing – https://santehnika-online.ru
Lighting: https://idea-concept.ru
Rails, coffee table, shelves in the triangular niche – https://mia-construction.ru.
Everything else is made to order

Conclusion

The monochrome shades in the showroom have crafted a harmonious and stylish space, where each interior element maintains its uniqueness. This cozy and modern atmosphere is achieved through details that blend seamlessly into the overall design. The project’s success is attributed to collaborative efforts and creative inspiration, transforming the showroom into more than just a display for new collections—it’s a unique space that mirrors the brand’s vibrant personality.

SVYATAYA emerges as a chic new destination in Moscow, merging fashionable clothing with captivating design.

SVYATAYA Gallery

AR ARCHITECTS | Project: Flagship clothing boutique SVYATAYA
Contact: [email protected]
Clothing boutique: Flagship clothing boutique SVYATAYA 50 m2
Location: Russia, Moscow, Petrovka 19
Style: Modern minimalism
Photographer: Vyacheslav Fleor, Studio Krasyuk Production
Interior designers: Azat Khanov, Ruslan Aibushev, https://ar-architects.ru/